Brief Assessment
Brain Metrics Initiative LTD employs a recurring billing model that deceives users with hidden fees, misleading free trial offers, and manipulative tactics (known as dark patterns), ultimately trapping them in ongoing payments.
At a Glance
Table of Contents
Company Information
Brain Metrics Initiative LTD (BMI LTD) is a company registered in Nicosia, Cyprus. Although its official website, “brainmetricsinitiative.com,” is currently unreachable, insights can still be drawn from the platforms it operates. So far, BMI LTD is linked to two websites that are focused on brain performance. Both sites are built around the idea of measuring and potentially enhancing cognitive skills with an aim to assess or enhance mental performance.
Each of the websites managed by BMI includes independent contact information, such as email addresses. Additional details about the services can be found in the user agreements, payment terms, and privacy policies. The Terms and Conditions across these sites are nearly identical and are enforced by the Cyprus-based company. While users are given limited access for free, full functionality requires paid subscriptions.
The Brain Metrics Initiative LTD scheme in detail
Both platforms operated by BMI LTD use recurring subscriptions. These subscriptions automatically renew for the same duration unless canceled at least 24 hours in advance. However, the sites ultimately operate as subscription scams and rip-offs, showing little regard for the best interests of users. This is clearly reflected in the payment terms, as demonstrated in the excerpt below.
Quote from the terms:
“For subscription plans, the automatic renewal feature ensures uninterrupted access to our services. You have the option to cancel at least 24 hours before the next term begins to avoid renewal charges. We will attempt to process all cancellation requests within 72 hours of receiving your request. We reserve the right to collect fees, surcharges, or costs incurred before your cancellation takes effect.”
This is how the subscription scam works
Without a thorough review of the payment terms, users may overlook the deceptive subscription practices used by BMI LTD. One of the key tactics is the 7-day free trial, which automatically converts into a 3-month paid membership unless canceled at least 24 hours before its end. This short cancellation window often catches users off guard, leading many to unintentionally continue into a paid plan. A closer look at the payment terms also reveals the possibility of hidden fees, as the company reserves the right to adjust renewal prices after the initial subscription period has ended.
Dark patterns are evident when it comes to canceling recurring subscriptions. Although users are told they have up to 24 hours before the renewal date to cancel, the terms also state that cancellations may take up to 72 hours to process. During this delay, the company can still charge users if the cancellation hasn’t been finalized. This processing lag often overlaps with the renewal window, deliberately extending the subscription cycle. Numerous user experiences shared online reflect frustration and dissatisfaction, reinforcing the view that this operator lacks legit intentions and delivers a generally poor user experience.
Insight into an Example Platform by Brain Metrics Initiative LTD: Test-IQ.org
Test-IQ.org is marketed as the most accurate IQ test available online. It offers users a preview of the test format, which involves identifying the correct shapes to complete a sequence. The process appears simple and easy to follow. The landing page includes a brief overview of various IQ level categories, aimed at helping users better interpret their results. With its clean, minimalistic layout, the site clearly outlines the steps to obtain IQ results. This straightforward presentation is well-suited for individuals who are primarily interested in quickly taking the test and receiving their IQ evaluation.
Test-IQ.org is structured as a fully developed online platform. It includes “Learn More” and “About” sections that provide visitors with a clearer understanding of the services offered. At the top of the homepage, users can select their preferred language from options including English, Spanish, Portuguese, German, French, and Italian. Additional links are located at the bottom of the page, directing users to the Terms and Conditions, Privacy Policy, Payment Terms, Cookie Policy, and support pages. The support section offers guidance on how to take the test and includes the official email address for contacting the site’s administration.
Test procedure
Upon visiting Test-IQ.org, users can begin the test immediately. The assessment consists of 20 questions to be completed within 20 minutes. The questions are designed to be quick, engaging, and easy to follow, yet it is also described as advanced. According to the site, the questions were developed by the BMI IQ research team and are meant to assess visual perception, abstract reasoning, pattern recognition, analytical thinking, and spatial orientation. For example, users are presented with structured tasks like selecting the correct pattern from multiple choices. Participants can skip questions and come back to them later.
The answers are evaluated based on the difficulty level of each question with more challenging questions carrying higher point values. After completing the IQ test, a user’s results are compared to those of others in the same age group to generate a normalized score. At the end of the test, participants are offered an IQ score, a personalized IQ certificate, and a detailed performance report. However, access to these full results is only granted after making payment.
Costs
Users must pay to fully use the full services of the platforms. However, this detail isn’t disclosed from the start. Only after completing the test are participants informed that they must pay $19.99 to access their results. Payments can be made using a credit card or through Google Pay. To proceed, users must enter their card number, name, date of birth, CVC code, and email address. They must also check a box to confirm their agreement with the Payment Terms and Terms of Service. This payment includes a 7-day free trial, providing access to Brain Training and other benefits.
Once the free trial expires, users are automatically billed $59.97 for a 3-month membership unless they cancel in time. To stop this automatic renewal, users must cancel at least 24 hours before the next billing cycle starts. Cancellation requires sending an email to support@test-iq.org. If no cancellation is made, the subscription will continue and renew for another 3-month period.
Subscription issue
Typically, recurring subscriptions come with both pros and cons. One major drawback is that they are often misused by “fake chat” operators to exploit unsuspecting users. A close look at the payment terms of Test-IQ.org reveals that this recurring membership involves hidden fees, a misleading free trial setup, and dark patterns. Many users may assume the $19.99 fee shown after completing the test is the total cost, unaware that it leads to a recurring subscription, which quickly results in a $59.97 charge for a 3-month plan. Fake chat operators use the smaller initial fee to mislead users into subscribing.
The free trial is a trap for users who fail to cancel at least 24 hours before the 7-day period ends. Another concerning tactic is the use of dark patterns, such as stating that cancellation requests may take up to 72 hours to process. This delay allows the site to charge users for the next billing cycle even if they attempted to cancel on time. It’s a deliberate strategy to keep users locked into recurring payments. Many users have voiced complaints about subscription issues on this platform, suggesting that these deceptive practices are benefiting the operators at the expense of the users.
Summary
Based on this in-depth review, it’s fair to conclude that the platforms managed by Brain Metrics Initiative LTD are neither safe nor trustworthy. The company operates sites that scam users through a recurring subscription, which is designed to rip off unsuspecting users. These subscriptions often begin with deceptive free trials, hidden fees, and use dark patterns that trap users into ongoing charges without explicit consent. The company’s focus is profit-driven rather than user-centered. Many former users have spoken out about these concerns, confirming our findings about the misleading subscription practices.
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Contact Information for Brain Metrics Initiative LTD
Brain Metrics Initiative LTD, Themistokli Dervi 48, Centennial Building, 4th floor, Office 401, 1066, Nicosia, Cyprus
Company registration: HE 336402
Phone: +357 22756585
E-mail: support@mybrainforce.com, support@test-iq.org
The company, BMI LTD, can be directly contacted via a telephone number. There isn’t an independent company website for other contact details. Whereas, the websites it operates have individual email addresses for customer service contact. Their email addresses are provided on the contact page and throughout the Terms of Service and other documents.
Available Online Reviews and Reputation
- Trustpilot: Test-iq.org
- quora.com
- scamadviser.com
- trustindex.io
- sitejabber.com
- mywot.com
- mywot.com
- reddit.com
- YouTube Video
Despite extensive online discussion, finding positive reviews about Brain Metrics Initiative LTD or its websites is nearly impossible. Many individuals who have taken the test express overall dissatisfaction with their experience. Test-IQ.org, in particular, has attracted the highest volume of negative feedback. Users have criticized the quality of the questions, claiming they do not accurately measure IQ. However, the most frequent complaints revolve around unexpected charges and billing practices associated with the platform.
Many users have pointed out that fees are not clearly disclosed until after the test is completed. Additionally, they’ve reported that the cost increases over time if they remain subscribed. A common complaint is being caught in a recurring billing cycle after the trial ends with unsuccessful attempts to cancel. Due to such issues, ratings on various review platforms have stayed consistently low. It’s clear that most participants did not review the Payment Terms in advance. Doing so would have revealed the tactics used by BMI LTD and possibly helped them avoid falling into the subscription trap.
List of Operated Platforms (2 Domains)
- MyBrainForce.com
- Test-IQ.org
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